By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's fast-paced company world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. https://startup-marketing-consult67631.jts-blog.com/19831292/the-buyer-s-journey-and-marketing-mark-donnigan