Utilizing structured data on your internet site can be a means to organize for the way forward for research, as Google especially proceeds to move while in the route of hyper-personalization and fixing issues and answering concerns directly. Tom Anthony gave a presentation about this topic not also long ago, https://addons.prestashop.com/en/seo-natural-search-engine-optimization/31857-automatic-google-rich-snippets-json-ld-open-graph-seo.html