In between the advertiser and the publisher is the ad exchange. You can think of the ad exchange like a market with vendors and buyers. If you liked this video, check out another one of our digital advertising videos: What is Digital Advertising? Don’t forget to subscribe to our YouTube https://keeganiynbq.angelinsblog.com/28173155/obtendo-meu-relatórios-de-desempenho-para-trabalhar